Objective: To extract the foundational narrative required to transform your “About” page from a static bio into a high-conversion strategic asset. Section 1: The Plot (The Origin Story) Context: We are looking for the “Inciting Incident”—the moment the status quo became unacceptable. Section 2: The Purpose (The Mission) Context: This defines your “North Star” beyond … Continue reading Strategic Discovery: The 6Ps Brand Manifesto Worksheet